Sara Jones
creative direction, strategy, design, branding + identity

Services

 

Services

I work with creative entrepreneurs and small businesses, as well as cultural, arts, and educational institutions on branding + identity, books + publications, and exhibitions. Through a process that is collaborative, iterative, and concept-driven, I craft compelling visual forms and narratives that powerfully express the unique voice, vision and mission of individuals, projects, and organizations.

 
 

Artist, Creative + Small Business Clients

WHAT YOU ARE LOOKING FOR:

  • Time to focus on your work and what you do best.
  • A strategy for your business that brings all aspects of what you do cohesively into one voice and vision.
  • Someone you can trust to step in and help you bring all the scattered pieces of your idea, business, and/or brand together.
  • To no longer worry about missing opportunities because you don't have your materials together.
  • To finally have a clear mission statement, visual identity and brand strategy that will move your business forward.
  • A design partner who understands the unique struggles of artists and creative businesses and can anticipate your business's future needs.
  • All the brand and marketing collateral you need to successfully tell your story and grow your business: everything from business cards to a fully mobile-responsive website.

I provide the following packages. Please be in touch to discuss your needs and set up a consultation: sara@sara-jones-design.com

BRAND STRATEGY

We’ll excavate and analyze all the layers of your business to create a cohesive story and strategy for moving forward.

  • This process can be applied if you need a new brand, a refresh of an old brand, or you are launching a new project or product that needs its own identity
  • The process includes collaborative strategy sessions and a workbook to guide you through easily compiling your content, work, projects and inspiration, as well as helping you identify your ideal audience 
  • We will work together to get to know your business goals, identify your message & make sure you attract the right audience, as well as ensure that you are using a genuine and authentic voice with all of your messaging.

You move forward with: a Brand Strategy Report, a clear sense of your business goals, and the unique story of your business that you can use for years to come, including a new mission statement and bio.

(If you decide to move on to Brand Design and/or Implementation, the cost of this package will be applied.)

BRAND DESIGN AND STRATEGY

We’ll excavate and analyze all the layers of your business to create a cohesive story and build a visual identity that effortlessly attracts your ideal audience.

  • This process can be applied if you need a new brand, a refresh of an old brand, or you are launching a new project or product that needs its own identity
  • The process includes collaborative strategy sessions and a workbook to guide you through easily compiling your content, work, projects and inspiration, as well as helping you identify your ideal audience 
  • We will identify your message & make sure you attract the right audience, as well as ensure that you are using a genuine and authentic voice with all of your messaging.
  • We will work together to develop a new brand identity, including a primary logo, secondary logo, a color palette, typography, and a brand mood board and style guide for future creative direction. 

You move forward with:  a Brand Strategy Report, a clear sense of your business goals, a new mission statement and bio, and a timeless visual brand identity (which includes primary logo, secondary logo, color palette, typography, and a brand mood board and style guide) that communicates your story and supports your business’s continued growth.

(If you decide to move on to Brand Implementation, the cost of this package will be applied.)

BRAND DESIGN, STRATEGY + IMPLEMENTATION

We’ll excavate and analyze all the layers of your business to create a cohesive story and build a visual identity, brand assets (print and digital) and a fully responsive website that effortlessly attracts your ideal audience.

  • This process can be applied if you need a new brand, a refresh of an old brand, or you are launching a new project or product that needs its own identity
  • The process includes collaborative strategy sessions and a workbook to guide you through easily compiling your content, work, projects and inspiration, as well as helping you identify your ideal audience 
  • We will identify your message & make sure you attract the right audience, as well as ensure that you are using a genuine and authentic voice with all of your messaging.
  • We will work together to develop a new brand identity, including a primary logo, secondary logo, a color palette, typography, and a brand mood board and style guide for future creative direction. 
  • We will determine which brand assets will be most useful and beneficial to grow your business.
  • Your business will have an online home that aligns with your brand voice and style in a website that is fully responsive and provides an optimum user experience. 

You move forward with:  a Brand Strategy Report, a clear sense of your business goals, a new mission statement and bio, and a timeless visual brand identity that communicates your story and supports your business’s continued growth, as well as print and digital assets and a fully responsive and easy-to-update website.

 

Institutional Clients

WHAT YOU ARE LOOKING FOR:

  • A brand refresh and strategy for your institution.
  • A strategy and visual identity for a new project, exhibition, event, or publication.
  • Marketing collateral and/or a website to go along with a new brand identity or project, exhibition, event or publication.
  • Publication Design + Layout
  • Exhibition and Event Branding + Design

I provide customized proposals and packages based on your institution's unique needs. Please be in touch to discuss your project: sara@sara-jones-design.com