Sara Jones Design
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BergWerk

Art Direction, Branding, Creative Strategy, Design

Creative Strategy, Branding, Naming, Graphic Design, Art Direction

An artist who had been making gorgeous clothing from cast-away fabric remnants in the fashion industry was looking to expand her art project into a business. She knew she needed to launch a separate line, with a new name, logo, and identity.

BergWerk is a clothing brand for women desiring luxury clothing that pays respect to our environment.

Please also see the case study for this project.

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