Art Direction, Branding, Creative Strategy, Design
Creative Strategy, Branding, Naming, Graphic Design, Art Direction
An artist who had been making gorgeous clothing from cast-away fabric remnants in the fashion industry was looking to expand her art project into a business. She knew she needed to launch a separate line, with a new name, logo, and identity.
BergWerk is a clothing brand for women desiring luxury clothing that pays respect to our environment.